CHALLENGE
Because it had been a decade since Markus Zusak published a new novel, the marketing needed to remind readers of his last publication,The Book Thief, while still allowing Bridge of Clay to stand on its own.
RESULTS
Two distinctive visual looks were developed to address the challenges and the different consumer audiences.
SPECIALTIES
Branding • Creative & Art Direction • Hands-On Design • Print Collateral • Digital Collateral • Point of Purchase • Out-of-Home Advertising
The first visual approach focused on dirt against a stark white background with The Book Thief prominently featured in the text. This visual approach was targeted to retail consumers. The second approach connected to The Book Thief by adapting the visuals to a brown background evoking the dirt and drawing from the widely-recognized The Book Thief trade paperback cover. This visual approach was targeted to the teacher and education market where the trade paperback is widely available and used in curriculums. This visual approach was also used when necessary visual highlights were needed in the retail consumer portion of the campaign.
Role: Designer / Art Director • Marketer: Jules K. • For: Random House Children’s Books / Alfred A. Knopf • 2018