BRIDGE OF CLAY
by Markus Zusak
Markus Zusak returned a decade after his groundbreaking bestseller, The Book Thief, with a complex and intricately woven family saga, Bridge of Clay. There were 2 distinctive visual looks to the campaign: the main consumer visuals focused on the gritty dirt of the book's setting and the Book Club visuals tied back to color palette of The Book Thief. Featured here:
1 - New York Times and New York Times Book Review Ads
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2 - Trofie Airport Signage
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3 - Animated Excerpt Social Image
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4 - Custom In-Store Floor Display
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5 - Digital Ads
6 - Random House Teachers & Librarians eblast promoting Consumer Book Club Kit
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7 - Consumer Book Club Kit Static Social Images
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Role: Designer / Art Director
For: Random House Children’s Books / Alfred A. Knopf
Date: 2018
Type: Print and digital collateral