ABOUT
With a love for all things design, I like to dive into all aspects of the design process—from concept to collaboration to the finer details of execution. My design expertise crosses both print and digital realms, handling diverse projects like in-store signage, convention signage, event kits, digital advertising, social media content, and more. Well-versed in running a design team to achieve optimal results, I excel at guiding a team towards clear visual goals resulting in consistent campaign messaging and visuals across multiple touch points. No project is too daunting—I thrive on leveraging both in-house and external talent to seize every opportunity, all while keeping a mindful eye on deadlines and budget. Ultimately, my goal is simple: solve visual puzzles that captivate the intended audience, one design at a time.
Below is a summary of my skillset with links to campaign examples. Feel free to message me via the Contact button if you would like to connect.
Design Leadership and Management
Led all team conceptualization and development of branded campaigns. Oversight and approval of all campaign visuals.
Steered brainstorming, provided creative and art direction, and trained staff for stakeholder presentations of Christopher Paolini’s Murtagh marketing campaign visuals. The final campaign visuals helped to catapult the title to the New York Times Bestseller list for 13 weeks and counting.
Other notable campaigns: Read Together. Be Together; As Good as Dead; Wrecker
Design Expertise
Encouraged design talent to push campaign visuals to highlight the product achieving an expanded marketing narrative and readily accessible consumer recognition.
Challenged the team to create visuals that expanded the visual narrative of the sparse jacket design for e. Lockhart’s Family of Liars without giving away major plot details. The final campaign visuals helped rocket Family of Liars to the #1 spot of the New York Times Bestseller list.
Other notable campaigns: Murtagh, As Good As Dead, This Is My America, Bridge of Clay, Genuine Fraud
Brand Design Development
Conceptualized and developed brand designs for high priority campaigns.
Worked closely with Director of Trade Marketing to conceptualize and develop a cross-divisional picture book marketing campaign called Read Together, Be Together to promote picture book classics from Penguin Young Readers and Random House Children’s Books. Created campaign logo with combined division branding and style guide for partner participation.
Other notable campaigns: Murtagh, Bridge of Clay, Hats Off to Reading, Genuine Fraud
Design Development
Guided in-house and out-of-house design talent in the development of compelling and consistent campaign visuals while simultaneously problem-solving any potential artwork delivery concerns.
Once it was announced that we were publishing Christopher Paolini’s Murtagh, I pulled the team together to brainstorm a visual direction. Three designers each developed a visual direction. These three options quickly passed through the Marketing, Editorial, and the author for approval. From there we concurrently created designs for all initial deliverables and a style guide for external partnerships.
Other notable campaigns: Hats Off to Reading, Genuine Fraud
Resource Management
Successfully managed in-house design team overflow by utilizing out-of-house freelance talent to ensure projects delivered on schedule.
Provided oversight of all campaigns to confirm consistent and cohesive visual branding and messaging across marketing channels to strengthen consumer awareness.
Notable campaigns: Murtagh, The Moth Keeper
