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Family of Liars PW eBlast
Family of Liars Floor Display
Family of Liars Amazon A+ Content
Family of Liars Static Social Images
FAMILY OF LIARS
by e. Lockhart
The campaign for E. Lockhart’s highly-anticipated prequel reminds consumers of the tragedy in We Were Liars before diving into the tragedy of the Sinclairs dark history. A compelling story combined with captivating visuals helped to catapault the book to the #1 New York Times bestseller list for Young Adult fiction. Featured here:
1 - Post-Publication Video Trailer
2 - Publishers Weekly eBlast
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3 - In-Store Floor Display
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4 - Static Social Images
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5 - Amazon A+ Content
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6 - Animated Social Announcement
Role: Team Lead / Sr. Art Director
Art Director: Michael C.
Designer: Mark P.
Marketer: Caitlin W.
For: Random House Children’s Books / Delacorte Press
Date: 2022
Type: Print and Digital Collateral
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