CHALLENGE
Penguin Young Readers and Random House Children's Books united to create a collaborative picture book campaign. Each division needed to be equally represented. Additionally, many of the planned printed items were converted to a largely digital campaign to accommodate worldwide in-person closures due to the Covid-19 pandemic.
RESULTS
A joint logo combining both division logos was created to visualize the collaboration between the two known children's publishers. Campaign visuals utilized lifestyle imagery highlighting family moments of togetherness through reading. A muted primary color palette was chosen to appeal to the intended audience of adults buying books for their early readers. The campaign featured virtual story times with celebrities and authors.
SPECIALTIES
Branding
Creative & Art Direction
Design
Freelance Design Management
Digital Collateral
Print Collateral
Out-of-Home Advertising
Point of Purchase
Role: Designer / Art Director • Contributing Designer: Michelle R. • Marketer: Kelly M. • For: Random House Children’s Books / Penguin Young Readers • 2020