READ TOGETHER.
BE TOGETHER
READ TOGETHER, BE TOGETHER was a collaborative picture book campaign between the two children's books divisions of Penguin Random House: Penguin Young Readers and Random House Children's Books. Campaign visuals utilized lifestyle imagery highlighting family moments of togetherness through reading. A muted primary color palette was chosen to appeal to the intended audience of adults buying books for their early readers. The campaign featured virtual story times with celebrities and authors. Featured here:
1 - Merchandising and Event Kit Featuring Shipper Envelope, Poster, Event Brochure, Consumer Brochure, and Consumer Stickers
2 - Virtual Storytime Static Social Images
3 - Amazon A+ Content on All READ TOGETHER, BE TOGETHER Featured Titles
4 - Combined Division and Campaign Logo Development
5 - READ TOGETHER, BE TOGETHER Style Guide
Role: Designer / Art Director
Contributing Designer: Michelle R.
Marketer: Kelly M.
For: Random House Children’s Books / Penguin Young Readers
Date: 2020
Type: Print and Digital Collateral