RH GRAPHIC
The RH Graphic imprint launched in 2020. Our challenge was to create visual branding that stood out from the competition and was flexible enough to refresh each season.
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The resulting visual branding relies on color blocks inspired by title and seasonal color palettes, tone-on-tone graphic panels featured in each color block, and the use of quirky fonts with an unexpected mix of caps and lower case characters. Featured here:
1 - Publishers Weekly eBlast Driving to Digital Sampler Download, Spring 2022
2 - Digital Sampler Download, Spring 2022
3 - Spring 2022 Printed In-Store Merchandising and Event Kit (included event brochure, easel, sticker sheet giveaway, and shelf talker); kit not produced due to budget cuts but made available as a digital download
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4 - Publishers Weekly eBlast Driving to Digital Sampler Download, Fall 2021
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5 - Digital Sampler Download, Fall 2021
6 - Spring 2021 Printed In-Store Merchandising and Event Kit (includes shelf talker with tear pad, imprint decal for consumer giveaway, event brochure, and consumer brochure)
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7 - Fall 2020 Printed In-Store Merchandising and Event Kit (includes shelftalkers, event brochure, and consumer brochure)
Role: Designer / Art Director
Contributing Designer: Allie Z.
Marketer: Nicole V.
For: Random House Children’s Books / RH Graphic
Type: Print and digital collateral