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Publishers Weekly eBlast
Bookshop.org eBlast
Amazon A+ Content
Programmatic Advertising
Static Social Images
SWEET VALLEY TWINS #2: TEACHER'S PET
by Francine Pascal; adaptation written by Nicole Andelfinger; art by Claudia Aguirre
Excitement from book 1 of the Sweet Valley Twins graphic novel series led to a compressed schedule for book 2. A full marketing campaign came to fruition with graphics leaning into the overall color palette for book 2. Panel art featuring short excerpts were featured throughout the campaign wherever possible to draw the consumer into the story. Featured here:
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1 - Publisher's Weekly eBlast
2 - Bookshop.org eBlast
3 - Amazon A+ Content
4 - Digital Programmatic Ads
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5 - Static Social Images
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Role: Designer / Art Director
Contributing Designers: Allie Z.
Marketer: Caite A.
For: Random House Children’s Books / RH Graphic
Date: 2023
Type: Digital collateral
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© Francine Pascal; art © 2023 by Claudia Aguirre.
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