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Genuine Fraud BEA Signage
Genuine Fraud Publisher's Weekly eBlast
Genuine Fraud Floor Display
Genuine Fraud Seventeen.com Digital Ads
Genuine Fraud Social Images
GENUINE FRAUD
by e. Lockhart
Emily Lockhart's thrilling novel, Genuine Fraud, was published to rave reviews. Campaign visuals were designed to complement the book's package design and expand the marketing narrative to drive consumer engagement. Featured here:
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1 - BEA Convention Signage
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2 - Publishers Weekly Trade eBlast
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3 - In-Store Floor Display
4 - Seventeen.com Digital Consumer Ads
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5 - Static Social Images
Role: Designer / Art Director
Contributing Designers: Michael C., Maria I.
Marketer: Kim L., Kelly M.
For: Random House Children’s Books / Delacorte Press
Date: 2017
Type: Print and Digital Collateral
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Campaign photography © 2023 by Heather Weston
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