CHALLENGE
Create visual branding that expressed the (spoiler!) calculated and psychopathic nature of the protagonist while complementing the book's package design and expanding the marketing narrative to drive consumer engagement.
RESULTS
Key art of the smashed lipstick from a series of commissioned photography was utilized to express the psychological aspects of the protagonist's nature while also extending the visual narrative of the campaign to complement the book's package design.
SPECIALTIES
Branding • Creative & Art Direction • Hands-On Design • Freelance Design Management • Point of Purchase • Digital Collateral • Print Collateral • Out-of-Home Advertising
Role: Designer / Art Director • Contributing Designers: Maria I., Michael C.. • Marketer: Kim L., Kelly M. • Campaign photography © by Heather Weston • For: Random House Children’s Books / Delacorte Press • 2017​