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Wrecker Publishers Weekly eBlast
Wrecker Horn Book Ad
Wrecker Google Programmatic Ads
Wrecker Amazon A+ Content
Wrecker Static Social Images
WRECKER
by Carl Hiaasen
The 7th middle-grade novel by Newbery Honor winner, Carl Hiaasen, was published with a full marketing campaign across multiple channels. Campaign graphics pulled from the package design and modified the color palette to highlight the book package whenever shown. Featured here:
1 - Video Trailer
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2 - Publishers Weekly eBlast
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3 - Horn Book Print Ad
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4 - Google Programmatic Ads
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5 - Amazon A+ Content
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6 - Static Social Images
Role: Team Lead / Sr. Art Director
Designer: Mike R.
Contributing Designers: Monique S., Michelle R
For: Random House Children’s Books / Alfred A. Knopf
Date: 2023
Type: Print and Digital Collateral
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Art © 2023 by Chris King.
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