CHALLENGE
Carl Hiaasen's backlist middle-grade novels were repackaged at the same time that Wrecker published. Stakeholder input requested that we focus on the new art direction for campaign visuals.
RESULTS
Key art for the campaign focused on the package illustrations of the boat and water addressing stakeholder concerns. To ensure that the book stood out against campaign visuals, the main color used for the background was changed from black to a dark teal.
SPECIALTIES
Branding • Creative & Art Direction • Hands-On Design • Freelance Design Management • Point of Purchase • Digital Collateral • Print Collateral • Animated Video Assets (Art Direction)
Role: Team Lead / Sr. Art Director • Designer: Mike R. • Contributing Designers: Monique S., Michelle R •Art © 2023 Chris King • For: Random House Children’s Books / Alfred A. Knopf • 2023​