CHALLENGE
Create visual branding that represented the themes of the story without relying heavily on the package design since the package would be featured prominently in the campaign.
RESULTS
Key art focused on nighttime scenery to represent the pressing weight of responsibility that the main character, Anya, feels throughout the story. The rich dark blues and purples contrasted against the light-colored package design. Character art was featured wherever possible to acquaint audiences with the main character of Anya.
SPECIALTIES
Branding • Creative & Art Direction • Hands-On Design • Freelance Design Management • Point of Purchase • Digital Collateral • Print Collateral • Animated Video Assets (Art Direction)
Role: Designer / Art Director • Contributing Designer: Allie Z. • Marketer: Caite A. • Art © 2023 by K. O'Neill • For: Random House Children’s Books / RH Graphic • 2023
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