CHALLENGE
Create fresh, new visual branding, including a logo and style guide, for a yearly reading celebration building off the existing style guide. Additionally, the 25th anniversary of Oh, the Places You Will Go would be prominently featured. However, many accounts preferred the well-known classic, The Cat in the Hat.
RESULTS
A new campaign logo was developed prominently featuring the Cat in the Hat and calling out Dr. Seuss's birthday. Visual branding was developed to be consistent with the existing Dr. Seuss style guide and two versions of the style guide were created.
SPECIALTIES
Branding • Creative & Art Direction • Hands-On Design • Freelance Design Management • Point of Purchase • Digital Collateral • Print Collateral
Oh, the Places You'll Go was celebrating its 25th anniversary during the 2015 promotion. The book had evolved to become a staple for graduation promotions in May. Retailers felt that promoting it in March would diminish returns in May and preferred a focus on The Cat in the Hat. Two versions of the style guide were created to address this account-specific concern. Partners and accounts could choose to feature the Oh, the Places You'll Go-focused designs or more classic character art from The Cat in the Hat.
Role: Designer / Art Director • Contributing Designers: Michelle R., Elaine L. • Marketer: Lauren A. • For: Random House Children’s Books • 2015 • TM & © DSE